Some mistakes are understandable. Others seem to defy explanation.
Earlier this week, two leading Chinese car companies, Great Wall Motor and Chery Automobile, confirmed they are recalling 23,000 cars and trucks they’ve sold in Australia because asbestos was discovered in their engine and exhaust gaskets.
This is a genuine setback for the companies and yet another blow to the image of Made in.
After first reading the story headline, my reaction was puzzlement. Leading executives at Great Wall and Chery take product quality seriously, spending millions of dollars every year for better results. Improved vehicle reliability at Chery and Great Wall helped to ignite a 50% jump in exports to markets like Australia, Russia and Brazil last year.
How could these two proud Chinese car companies permit such a senseless error, one that is certain to damage their brand names?
Let’s consider the possibilities. First, were they…
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