It’s not as cute.
While it used to fly straight ahead, Twitter’s new bird logo has its beak held high, representing a company ready to take off, not just cruise on. Bloomberg’s sources close to Twitter said the company expects to generate $1 billion in sales in 2014, almost double eMarketer’s prediction, so it’s fitting that the Twitter bird is looking skyward and has a new professional haircut. The redesigned bird replaces both the old bird as well any “T” or bubbled typeface “Twitter” logos. It will automatically be pushed to all official Twitter buttons, but sites may want to update any static Twitter logos they display.
And if you wanted to read entirely too much into the redesign, you could say the sharper, aerodynamic 3-feather design represents Twitter’s improved speed and reliability. No bloated fail whale here.
The company seems optimistic about the money it will make as it completes the roll out…
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