NEW YORK (CNNMoney) — You’ve probably heard that rapper Tupac Shakur’s hologram was a hit at the Coachella Music and Arts Festival, but you may not know that the company that created the virtual image has been around for more than 20 years.

The production company, Digital Domain Media Group (DDMG), was originally founded by film director James Cameron and is one of the early pioneers in visual effects. Its recent projects include creating visual effects for movies such as “Transformers,” “Pirates of the Caribbean” and “The Curious Case of Benjamin Button.”

“We like to think that if a film maker can dream it, we can put it on screen,” said Chief Executive Officer John Textor. “There is no scenario that’s too big for us to imagine or too complicated for us to deliver.”

In between creating onscreen robots and destroying New York City, as the production company did in…

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