emKay´s BLOG

In many ways, he is the most accomplished business leader in the last century, having almost singlehandedly invented the PC industry and revolutionized 5 other industries:  cell phones, consumer electronics, film, music, and retail, while influencing virtually every other industry.  His roles at Apple: co-founder, marketer, entrepreneur, inventor, CEO, creative genius, designer, architect, etc.

 

The most important role Steve plays, however, is also the least discussed, and that is his role as Apple’s Customer Experience Obsessor, a different kind of “CEO.”  (OK, I know that the word “obsessor” does not exist according to Merriam-Webster, but you know what I mean!)   Steve’s obsessive focus on customer experience is the prime reason for Apple’s immense success.

 

Here are 6 Customer Experience Obsessions that are core to Apple .

 

1.  Customers must fall in love at first sight – For Steve, the customer experience begins with the physical beauty and elegance of Apple’s products. Striking, amazing, revolutionary, simple, and…

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